There are probably some good reason’s why your product isn’t on the shelf at the retailer of your choice. Some of them may be on this list:
- You don’t have a plan
- You’re not a ‘sales guy’ – and you think that matters
- You don’t know who you should be selling to
- You have handed off sales to someone (rep?) and are sitting back waiting
- You don’t know your competition
The good news is that all of these can be changed, fixed, and addressed. I’ll review each of them in turn, diving into each one in some depth. We’ll talk about the issue and some solutions for each one.
This is my list – are there others that you are familiar with? Something that you have faced or are facing? Let me know in the comments below…
Matt Gorski 