In the article, the author talks about the work of Sociable Labs and their new product for e-commerce sites. The product allows consumers to recommend a site or product to friends.
The San Mateo, California, startup offers a suite of social applications that can be incorporated right on a retailer’s e-commerce site. The main thing Sociable does, founder Nisan Gabbay tells Fast Company, is to help retailers focus on maximizing sales through social media, not just buzz-building. This can happen more effectively, Gabbay says, if a business gets out of the way of conversations between friends, which are happening on Facbeook (and elsewhere).
I think this could be something cool as it takes the third party (i.e.: Facebook) out of the picture which allows real conversations between people to happen, not just a shout out on a ‘wall’ or ‘timeline’. It also, and this is more important in my opinion, allows the efforts to be measured, compared, and evaluated. A must have piece of the social media storm that has been missing so far.
What do you think? Would you tell your friends about a product or site you’ve found using this method?
Selling to retail isn’t done in a vacuum. Other companies are out there pitching selling options for your product. Probably selling the exact thing that you are.
Every time I’ve heard of a new, ground breaking product that no one else has, there is another. We can argue about features and we can debate how to categorize the product. But there is competition for your product out there.
Your job is to know about it and to know the difference’s. Hopefully, your product is superior in too many ways. You don’t have to bring up the competition, unless you are entering a crowded market place that you need to differentiate yourself in.
The point is: as big as the world is, in today’s limited retail environment, it is a small world. You better know what is out there…
If you’ve hired a sales manager, sales person, or independent reps, your job is not even close to being done.
Making the hire doesn’t do the job.
As the responsible person (it is your company, right?) you have to guide and lead all parts of the company, including the sales dept. Even if you have no interest or desire to become the sales person on a day to day basis.
Your involvement depends on the type of person you have hired and their scope of responsibility.
If you hire a VP of Sales, then you would expect that person to be able to handle a greater share of the decisions and actions. You can set the strategy, timeline, and expected revenue and let them handle the rest. You still have to check in constantly as to the strategy and execution, however, I have seen the best results when checking on the specific details also. Drilling down with your sales person and team on specific accounts, channels, or deals can make sure that something important isn’t missed.
If you hire an independent sales rep (or several) than you are responsible for far more of the work, the strategy, and the follow up. You have to MANAGE them and their activity on a weekly basis. This is your product, your company, and your sales. If you are not willing to undertake that work yourself, then you need to find someone who will do it for you.