Month: October 2011

Fast Company Magazine has a great article on a new start up that is looking to turn Social Media chatter into hard ROI - Read the original post here. In the article, the author talks about the work of Sociable Labs and their new product for e-commerce sites.  The product allows consumers to recommend a… Continue reading Turn social chatter into sales →

Wal-Mart is looking to strike back at other retailers: Read the story at USA Today Interesting to me: You don't need the product, just the receipts Comparison doesn't include online purchases You get difference back in Wal-Mart gift Cards Almost an 8 week window to watch for pricing I bet they include internet retailers for… Continue reading Wal-Mart’s Christmas Price Guarantee →

Free shipping offers can lead to more holiday sales - Internet Retailer. I appreciate the headline, but there is a telling quote in the article: More than half of all transactions (in the 2010 Holiday Season) included free shipping... That's pretty cool.  I can't tell if I'm surprised that the number is this high or… Continue reading From the “should be obvious” department… →

This is the fifth part of a five part series, diving deeper into individual points from the post : “5 reason’s your product is not at retail” 5 - You don't know your competition Selling to retail isn't done in a vacuum.  Other companies are out there pitching selling options for your product.  Probably selling the… Continue reading You don’t know your competition →

This is the fourth part of a five part series, diving deeper into individual points from the post : “5 reason’s your product is not at retail” 4 - You have handed off sales to someone... If you've hired a sales manager, sales person, or independent reps, your job is not even close to being done.… Continue reading You have handed off sales to someone… →